Sunday, April 22, 2012


Notes:
Deadline: The submitting data has been postponed to Saturday 5/5/2012 3:pm
How to submit? Send me email attached with document file.

Assignment:
Select two web sites in the same industry, for example, Dell and its competitor Compaq, FedEx and UPS, GM and Ford, Hershey and Nestle, and critically compare them along a set of criteria you think important from E-marketing prospective. For example, the criteria might include:
  •   Accessibility – Lecture 6 (2 marks)
  •   Usability – Lecture 6 (2 marks)
  •   Searchability (also include URL, Title tags, Meta Data, keywords in HTML they used… etc) – Lecture 6 (2 marks)
  •   Social Sharing and Discoverability,- Lecture 6 (2 marks)
  •   How they plan (also include Site map…etc) – Lecture 6 (2 marks)
  •   How they design (include visual identity, Navigation, Layout, Header, Footer, and Credibility) – Lecture 6 (5 marks)
  •    Search engine results ( how is their result in organic and PPC search results)- Lecture 4 and 5 (2 marks)
  •   How they interact with mobile phone users (lecture 5) (2 marks)
  •   How they design sign up forms (1 marks)
  •   and anything else you'd like to include on your comparison (extra marks)


Discuss the strength and weaknesses of each site and draw some conclusions and suggestions. Students will be selected randomly to present and share your findings to class.

Note: each student must select unique websites. No two students selecting same web site is allowed. Each student has to send their selected websites via comments in this page. The earlier is the accepted one. 

11 comments:

  1. Hatem Khattab 1018

    site 1 : http://www.dell.com/

    site 2 : http://www.hp.com/

    ReplyDelete
  2. Abdulrhman Anani 09026

    http://www.astonmartin.com/
    http://www.maserati.com/

    ReplyDelete
  3. mohanned Lubbad 09017

    site 1: http//www.blackberry.com/

    site 2: http//www.nokia.com/

    ReplyDelete
  4. mossaed aljdeed
    www.canon.com
    www.nikon.com

    ReplyDelete
  5. naif salmen (10-40)
    http://www.gm.com
    http://www.me.ford.com

    ReplyDelete
  6. This comment has been removed by the author.

    ReplyDelete
  7. Ahmad AL-attas 09-43

    Site #1 : www.toyota.com

    Site #2 : www.honda.com

    ReplyDelete
  8. Ahmad K. Kurdi 10-123
    http://www5.mercedes-benz.com/
    http://www.bmw.com/

    ReplyDelete
  9. Mahmoud Zahid 09-24

    Site #1 : www.subaru.com

    Site #2 : www.mitsubishicars.com

    ReplyDelete
  10. mohammad nedal hamwiMay 4, 2012 at 7:47 AM

    Mohammad Nedal Ahmad Hamwi 09-134

    site #1 : http://www.panasonic.com/


    site #2 : http://www.sony.com

    ReplyDelete